Client Background:
Canara Hydraulics began as a hydraulic cylinder manufacturing unit in Peenya Industrial Area. Expanding its offerings over the years, the company evolved into a Private Limited company in `2001,`
specializing in hydraulic cylinders for diverse sectors such as agriculture, construction, and mining, along with hydraulic systems like power packs and rotary joints.
Despite offering high-quality products, their website was struggling to attract organic traffic and rank highly on search engine results pages (SERPs).
Project Objectives:
- Increase organic traffic to the website.
- Improve keyword rankings for relevant search terms.
- Generate Leads
Approach:
- Keyword Research: Conducted comprehensive keyword research to identify relevant terms with high search volumes and low competition.
- On-Page Optimization: Implemented on-page SEO techniques including optimizing meta titles, descriptions, headers, and content to align with target keywords.
- Technical SEO Audit: Conducted a thorough technical SEO audit to identify and fix any issues that could affect search engine crawling and indexing, such as broken links, site speed optimization, and mobile-friendliness.
- Content Strategy: Developed a content strategy to create high-quality, keyword-rich content that addressed the needs and interests of the target audience. This included blogs
- Link Building: Implemented a strategic link building campaign to acquire high-quality backlinks from authoritative websites in the machinery industry
- Local SEO: Optimized the website for local SEO by claiming and optimizing business listings on Google My Business and other relevant directories.
Results:
- Increased Organic Traffic: Over a period of six months, organic traffic to the website increased by 300%.
- Improved Keyword Rankings: Many target keywords achieved higher rankings on SERPs, with several reaching the top three positions.
- Enhanced Online Visibility: The website’s overall visibility improved significantly, leading to increased brand recognition and customer trust.
- Higher Conversion Rates: With the increase in targeted organic traffic, the website experienced higher conversion rates and sales revenue.
Conclusion:
Through a comprehensive SEO strategy encompassing keyword research, on-page optimization, technical audits, content creation, link building, and local SEO, Canara Hydraulics was able to significantly improve its online visibility, attract more organic traffic, and achieve higher rankings on search engine results pages. This resulted in increased brand recognition, trust, and ultimately, higher sales revenue. Ongoing monitoring and optimization are essential to maintain and further improve these results over time.
