what’s the biggest challenge for most businesses when going online?

What is the biggest challenge for most businesses when going online? :

In 2024, digital presence plays a major role in the success of any business, from branding to online marketing. With this being said, there are a few of the biggest challenges that businesses face when going online.

We will highlight the top 10 biggest challenges and solutions for small businesses, which will help businesses overcome the difficulties of the digital landscape while taking their business online.

Top-10 biggest challenge for most businesses when going online

Building Strong Online Presence

Challenges:

• Creating logo and brand colours  for establishing an online presence

• Designing an intuitive, user-friendly website that enhances the user experience and seamlessly integrates with marketing strategies

• Maintaining consistent brand images across platforms

• Consistent scheduling of posts across platforms becomes challenging for businesses due to busy schedules

Solutions:

• If you don’t have the budget to start using Canva with 3 colours in your logo, you can use coolors to choose  colour palettes.

• Since you are starting out, would recommend getting your website done from Wixsite, which is easy to start and maintain; if you have a decent budget for a website, get it done by a professional who develops websites on CMS like WordPress.

Check this blog for more info: 11 things to consider when developing your website content

• Use the same color palette and typography fonts across platforms

•  Developing a plan, Using meta business suite to schedule posts in advance plan and create all posts in a single day and allocate time 

Understanding SEO and implementing strategies

Challenges:

• Understanding SEO and its process can make it difficult to rank a website higher on the search engine 

• Frequent Algorithm changes and updates

Solutions:

Businesses can hire marketing freelancers who have achieved significant traffic and conversions to implement marketing strategies  for your businesses. Learn and understand SEO

If you are looking for best digital marketing consultant with 5+ years of experience then contact us

Maintaining and growing Traffic to Website

Challenges:

• Maintaining and growing traffic is very challenging for business since business growth can be seen when a high number of traffic comes to your website.

• Understanding where to spend more and how much to spend?

Solutions:

• Driving traffic to your websites both organically and through paid channels. Since organic channels take time and paid marketing takes a lot of budget with long-term goals in sight, business needs to focus on effective online marketing, creating and optimizing  Google My Business and then paid channels

• Starting from a smaller budget, has your business grow. Understand which platform you are getting customers and at what cost, and spend accordingly

Building Trust and credibility:

Challenges:

• Businesses with offline operations may find it difficult to build trust with new customers who are new to the online world.

• Difficulty understanding the market and ever-changing  trends in an online environment

Solutions:

• Build trust by including testimonials of your customers in forms like videos, etc. Tell your offline customers to leave online reviews that help gain customer trust

• Collaborate with micro-influencers and share free samples to gain more trust among users.

• Research your competitor’s content and pricing, and accordingly build your brand. This helps you better understand the market.

Managing Online Security & data protection

Challenges:

• In 2024, with the potential cyber threats of hacking websites, both customers and business owners will fear data security.

Customers feel hesitant to shop on certain websites, thinking that may lead to online fraud.

Solutions:

• Keep all the plugins up to date and ensure you use a secured payment gateway that even includes upi payments.

It is a more convenient and secure way to make payments without the risk of adding card details, and it is also important to highlight this somewhere.

Use security plugins that prevent data breaches and protect your customer data from hackers.

Competing with Established Online Brands

Challenges:

• Competing with more prominent brands will always be difficult for newer brands with the scale they have achieved, and also, the pricing point of the products makes the business more challenging to sustain.

Solution:

• Focus on the micro niche market and your USP (Unique selling propositions) that sets you apart from your biggest competitor. Build a  solid customer base, identify your target audience, and  target specific demographics

• Making one product  has your best-selling product, builds a bigger brand, and gain customer loyalty.

Managing E-commerce Logistics

Challenge:

• Businesses find handling inventory, order fulfilment,  and shipping complex and challenging to maintain.

• Handling Returns and decreasing return rates from customers.

Solution:

• Partner with a trusted and reliable e-commerce platform that integrates inventory management and logistics. Partner with fast shipping services that will help you deliver your products quickly.

• To avoid returns, maintain high-quality products, understand why your customers are returning them, and improve on them.

Approximately 29% of small businesses have adopted AI technologies, while 75% of small businesses report using AI tools in some capacity

Lower Sales 

Challenge:

• Brands that are new to the market tend to have higher traffic and lower conversions on the websites, which makes the brand harder to sustain in the fast-moving digital platforms.

Solution:

Improving conversion rates by optimizing landing pages, simplifying the checkout process, offering discounts through coupon codes, and setting up remarketing strategies and A/B testing campaigns.

Data Management and Analysis

Challenge:

• Collecting and managing a large set of data obtained from various online channels can be overwhelming, and analyzing data  and taking data-driven 

Solution:

• Using analytics tools like Google Analytics and marketing automation platforms gives you insights into users’ activity on the website. This helps you make data-driven decisions, strategize, and optimize accordingly.

If you want to understand how analytics is benefit for your business? check out our blog: How can Businesses benefit from using analytics on their website?

Scaling the Business Efficiently and customer support

Challenge:

• As businesses grow online, the biggest challenge many face is scaling operations, which can lead to bottlenecks in supply chains, customer service, and website performance.

• Resolving customer queries and issues can be challenging due to a lack of face-to-face interaction. Providing on-time support is very important. It builds trust and a great customer experience.

Solution:

• Streamline your business process and invest in cloud computing, automation and e-commerce platforms to help you grow your business.

     Outsourcing shipping and digital marketing has per expansion needed and not over extending

• Set up multiple channel services for customer support (live chat, email, social media, call). Automate chat messages with frequently asked questions, allowing you to resolve queries  that need less attention and focus on complex issues

Conclusion

Businesses need to have a marketing strategy, understand the competition, and start accordingly. If foundations are not done in the right way, then it may lead to higher marketing spends, no return on investments, and more issues in the future. Plan and start your online business accordingly. Don’t forget to implement these solutions. Thank You.

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